How Artificial Intelligence is changing web writing

By Gennaro Cuofano,  WordLift

When Larry Page and Sergey Brin invented PageRank back in 1996, they had one simple idea in mind: Organize the web based on “link popularity.”

In short, in the universe of pages existing in a (at the time almost) shapeless web, Page and Brin wanted to organize that information to make it become knowledge. The logic was pretty simple, yet extremely powerful. First, if a page was connected to multiple pages, which in turn linked back to it, that page improved in relevance. Also if a page had less links from other pages, yet those pages
were more important, then it also improved the ranking of the linked page.
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