5 tips to keep your customers’ data safe

By Lisa Michaels

After many large businesses around the world became involved in data breach scandals, many other businesses of all sizes have begun paying more attention to data security and protection.

No matter what kind of business you run, protecting customer data is crucial to maintain your brand’s reputation and your bottom line. In some industries, businesses who fail to take proper measures to secure confidential information may expose themselves to fines and other penalties from regulatory authorities.

In order to prevent data leaks that carry huge financial costs and could have a huge negative impact on your reputation, you need to apply the following security tips. Continue reading

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5 tips from experts on how to lock down your online security

By Maxwell Donovan, BestOnlineReviews.com

Passwords are essential. They are the only way that gives you a direct ticket to various sites any time you want to. However, only understanding and observing the basics of password protection is not enough for you to keep hackers away for good? Over just the basics protections such as two-factor authentication, password manager and of course ensuring that your password is secure from being easily guessed by hackers.  These are valuable tips for protecting your online security. However, you still need to go an extra mile beyond the standard. Here are a few tips from experts to ensure your online security is not compromised. Continue reading

5 Smart home technology trends that can save you money

By Alyssa Winters, TopReveal

There are so many advantages of new smart home technology trends. In this short article, we are going to talk about how these smart home technology trends can help you save some money. Living in a smart home can really be fun.

Today, many American homeowners drive pleasure in automating daily functions of their homes such as climate control, entertainment, security, lighting etc. According to a recent study, about 45% of people choosing to remodel their homes in developed countries especially Europe and America are interested in adding at least one smart device to it. Continue reading

Do you want AI to solve a marketing, business or operational challenge?

By Matt Jones, Tessella

Most articles about artificial intelligence start with big claims. ‘AI will change the world’; ‘Here are some exciting examples of AI’.

These are all legitimate starting points, but fewer words are spent understanding what contemporary AI really is, and who can benefit from it. An uninformed observer could be forgiven for thinking AI is a new technology that you can buy as part of a platform and simply plug into your business and become the next digital company of the future.

Most technology is quite complicated. And AI is ‘quite complicated’ multiplied. If a business wants to really take advantage of AI, they need to stop worrying about what the latest, cool AI gadget or platform will be and start thinking about what an AI toolset can do for the specific problems facing their enterprise. Continue reading

Online reviews: a key element of marketing

By Megan Arevalo, Website Builder

There are many elements of online marketing, from social media to paid advertising, but one area that is often overlooked by business owners and marketers or simply left to develop by itself is online reviews.

Public feedback from customers on your own website or review sites is a powerful form of social proof. It tells potential customers that the business is active, has a certain degree of popularity, and if the reviews are mostly positive – that the business is what it says it is and does what it says it does.

In fact having no reviews at all can have more of a negative impact on attracting customers or clients than a few negatives among the positives. Continue reading

The importance of ongoing tech education as a manager

By Southern Cross University

The rapid technological change that has occurred in the last decade has transformed every corner of our lives, from how we communicate with friends to the skills needed to navigate and prosper in the current labour market.

As Professor Ian Chubb, neuroscientist and former Chief Scientist of Australia, summed it up in 2013: “STEM is everywhere. Our nourishment, our safety, our homes and neighbours, our relationships with family and friends, our health, our jobs, our leisure are all profoundly shaped by technological innovation and the discoveries of science.”

The scale and pace of these changes poses challenges for those at all stages of the education and career ladder. For mid-career professionals moving into roles managing ambitious graduates with a higher technological literacy than their own, the challenges are perhaps greater than for any other cohort. In line with that, there is great opportunity for both tech education and management training. Continue reading

How the semantic web revolution is starting from a blog post

By Andrea Volpini, WordLift

Search engines are evolving. They went from simple keyword matching to natural language processing. Those search engines got better at interpreting long tail queries. Yet they are still error-prone. Let’s put this into context: Google itself claimed that it started to use machine learning to cope with the 15 percent of searches done by users, on a daily basis, that have never been seen before. These are roughly 500 million new searches every day where Google doesn’t have a clue.

Semantic web is making those computational search engines taking a giant leap forward in three ways. Continue reading