It’s fair to say that artificial intelligence has helped online shopping take huge leaps and leave brick-and-mortar retail behind in terms of innovation and efficiency. There are no in-store equivalents for the personalized features that you find in e-commerce platforms.
The main hurdle to putting AI to use in retail is data, the new gold, and the reason companies such as Google and Facebook are offering you their services for free. Online shopping platforms provide a direct interface to the customer. This is useful to gather tons of information about every user, including the products they view, their search queries, items they add to or remove from their shopping carts, points where they abandon a purchase, and even the items they pause or hovered on. Continue reading