The art of reboot

NES Classic

If there’s one lesson to take away from the successful reboot of the NES Classic gaming console and the Nokia 3310 mobile phone in recent months, it’s that a well-planned infusion of nostalgia is a recipe for success. The former, released in November 2016, has already sold a whopping 1.5 million units, and the latter, announced at the Mobile World Congress 2017 and planned to be made available in Q2, managed to steal the thunder from the flagships presented by the likes of Samsung, Sony, LG and Motorola.

But why would people turn away their attention from high-end devices to the resurrection of a 17-year-old feature phone and a 32-year-old gaming console?

Here’s what the NES Classic and the Nokia 3310 relaunch teach us about successful reboots. Continue reading

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