Augmented reality is becoming the new competition ground for major tech companies. All of the five big players, Google, Facebook, Apple, Amazon and Microsoft, are making big investments in AR projects. Some of these projects includes smartphones with AR-enabling hardware, AR headsets and AR application development platforms.
But is all this investment aimed at enabling users to play the next version of Pokemon Go, put cat mustaches on their selfies or preview how furniture will look in their living room? Continue reading