Redefining the DNA of the shopping experience—or trying to

People walk by the Amazon Go brick-and-mortar grocery store without lines or checkout counters, in Seattle Washington, U.S. December 5, 2016. REUTERS/Jason Redmond – RTSUU23

By Alan O’Herlihy, Everseen

It’s easy to point to Amazon’s lack of experience in brick-and-mortar retail as an explanation for the difficulties it’s facing as it tries to launch Amazon Go. Retail is not for the faint of heart, so entering the space and trying to transform it seemingly overnight has inevitably resulted in some skepticism—and even a little bit of schadenfreude when the company missed its self-imposed, and highly publicized, launch date.

But the same can be said of many of the industries that Amazon has reinvented. Amazon had no business getting into books, video content, clothing, warehousing and delivery, etc. And yet it continues to redefine all of these, much to the dismay of early skeptics (not to mention, the businesses it has upended). Continue reading

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The art of reboot

NES Classic

If there’s one lesson to take away from the successful reboot of the NES Classic gaming console and the Nokia 3310 mobile phone in recent months, it’s that a well-planned infusion of nostalgia is a recipe for success. The former, released in November 2016, has already sold a whopping 1.5 million units, and the latter, announced at the Mobile World Congress 2017 and planned to be made available in Q2, managed to steal the thunder from the flagships presented by the likes of Samsung, Sony, LG and Motorola.

But why would people turn away their attention from high-end devices to the resurrection of a 17-year-old feature phone and a 32-year-old gaming console?

Here’s what the NES Classic and the Nokia 3310 relaunch teach us about successful reboots. Continue reading

Are we ready for fully automated retail?

People walk by the Amazon Go brick-and-mortar grocery store without lines or checkout counters, in Seattle Washington, U.S. December 5, 2016. REUTERS/Jason Redmond - RTSUU23

People walk by the Amazon Go brick-and-mortar grocery store without lines or checkout counters, in Seattle Washington, U.S. December 5, 2016. REUTERS/Jason Redmond – RTSUU23

Amazon recently announced Go, the technology that will make checkout lines and cash registers a thing of the past. Go will purportedly enable customers to walk into the store, pick up the items they need and just walk out, something that presently amounts to shoplifting.

The company uses computer vision, deep learning algorithms and sensor fusion to perform complicated tasks that were previously in the exclusive domain of human brain and senses. Continue reading

The main barriers to successful adoption of SaaS

Cloud computing SaaS

By Mark Barlow, AppLearn

Most modern businesses, of any size and in any sector, rely on software as a service in some way, from Salesforce, used to manage customer relationships, to GoToMeeting, used to connect with colleagues and international clients, and Google Apps, which encompasses the search engine giant’s version of old faithfuls including Excel and Word (Sheets and Docs, respectively). Continue reading

How to improve your business with Facebook marketing

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The advent and growth of social networking systems in recent years has brought dramatic changes to every aspect of our lives. What started out as becoming a simple line of tools that were meant to ease communications and bring friends together in innovative ways have evolved into becoming full featured apps that have found their way into our business and professional life.

Presently, social media has become one of the prominent methods of marketing and attracting customers. Facebook is a perfect tool for this purpose, and Facebook advertising has helped companies earn billions in revenue by adopting the right techniques. Continue reading

8 ways to increase website traffic and give your business a boost

TrafficWebsites have become an inseparable part of businesses over the past years. Customers are becoming more and more inclined toward making their purchases through web services. A large percentage of your income and the success of your business will definitely depend of the amount of traffic you can direct to your website and the services you offer to your customers. And that figure is likely to grow even further in the years to come.

Every business is vying to land better search result rankings and to be the site that potential customers choose when they’re looking for a specific product or service; bloggers want their blog to have the first say in topics regarding their niche. Continue reading

What am I doing here?

Hi everyone. I just set up my blog and I’m happy to be part of the WordPress community. If you’re into tech, business, and politics; if you’re looking for advice on computer programming; and if you’re searching for invaluable experience in the freelancing world; then you’ve come to the right place.

I’ll be writing about all of the above-mentioned issues in my bi-weekly posts. I’ll be more than glad to share my experience with you, and I’m eager to get feedback and hear about your experience as well. Continue reading