By Megan Arevalo, Website Builder
There are many elements of online marketing, from social media to paid advertising, but one area that is often overlooked by business owners and marketers or simply left to develop by itself is online reviews.
Public feedback from customers on your own website or review sites is a powerful form of social proof. It tells potential customers that the business is active, has a certain degree of popularity, and if the reviews are mostly positive – that the business is what it says it is and does what it says it does.
In fact having no reviews at all can have more of a negative impact on attracting customers or clients than a few negatives among the positives. Continue reading