What’s the difference between VR, AR and MR?


Are we living in a simulation? This laughed-at notion is becoming increasingly acceptable as technological advances are blurring the boundaries between reality and illusion. There is now not one but three different flavors of synthetic reality: Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR).

But there’s a lot of confusion about what each version of reality is. This is something that is akin to evolving technologies. For instance, after decades, there’s still debate over what is artificial intelligence (AI). Continue reading


These technologies will shape 2017

By Beata Green, HeadChannel Ltd.

With a small device that fits into your pocket, you can have the world at your feet.  2016 did not revolutionise the world and you should not expect 2017 to do so either, but modern technology gives more possibilities than ever to more people than ever. If you want to make the most of 2017, get familiar with technologies that will probably influence the near future. Continue reading

What are you looking at?

Human eye

By Bryn Farnsworth, iMotions

That’s been the question that has been asked by psychologists and market researchers for decades, and the answer has reliably come from eye tracking technology. Now, as more and more of the devices that we use—from our phone to our car—seek to understand how we interact with the world, eye tracking is being used more than ever.

There are a lot of things happening right now as you look at this screen: Your eyes are tracking the words, and maybe they’re searching for the header, or furtively glancing at the sidebar. This kind of information is critical to market researchers and businesses, who strive to understand how users make decisions (and which of those decisions leads to a purchase). Continue reading

What is eye tracking technology?

Source: iMotions

Source: iMotions

Imagine scrolling an online news article by merely staring at the bottom of the webpage. How about reorganizing your desktop files by dragging them around with your gaze?

For years we’ve been using mice and keyboard (and later touch screens) as the main tools to control and send commands to our computers and devices.

But 2016 proved that things are headed for a change. With great leaps in artificial intelligence and machine learning, we saw a new array of highly efficient assistants and devices that can be controlled with voice commands.

The start of 2017 gave a hint at what the next breakthrough might be. Continue reading

How virtual reality lets the mind move beyond the body’s limits

Oculus Rift VR headset

There are limits to what you can do to hone your physical strength and capabilities. You go to the gym, work out, go to the field, do some drills, reps, practice, or whatever else you call it whether you’re in any of the physically involved professions such as sports or the military.

However, the mind’s potential to grow stronger, smarter and faster dwarfs that of the mortal shell that encases it. There is virtually no limits to what the mind can do, what it can learn, and the more you train it the better it becomes. Continue reading

Unleashing the potential of VR in different industries

Virtual reality headset

Virtual reality, or the science of computer-generated simulation of the real world that provides users with a near-realistic experience, has always been on the wish list of engineers and consumers since decades ago. But after many failed attempts, it is finally here in earnest and is showing potential to become the next big computing platform, creating new markets and disrupting existing ones. Continue reading