Online reviews: a key element of marketing

By Megan Arevalo, Website Builder

There are many elements of online marketing, from social media to paid advertising, but one area that is often overlooked by business owners and marketers or simply left to develop by itself is online reviews.

Public feedback from customers on your own website or review sites is a powerful form of social proof. It tells potential customers that the business is active, has a certain degree of popularity, and if the reviews are mostly positive – that the business is what it says it is and does what it says it does.

In fact having no reviews at all can have more of a negative impact on attracting customers or clients than a few negatives among the positives. Continue reading

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How to improve your business with Facebook marketing

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The advent and growth of social networking systems in recent years has brought dramatic changes to every aspect of our lives. What started out as becoming a simple line of tools that were meant to ease communications and bring friends together in innovative ways have evolved into becoming full featured apps that have found their way into our business and professional life.

Presently, social media has become one of the prominent methods of marketing and attracting customers. Facebook is a perfect tool for this purpose, and Facebook advertising has helped companies earn billions in revenue by adopting the right techniques. Continue reading